RusselCalachan.
Web developer · IT manager · AI & automation
I design and build custom websites, and connect them to the systems that run the business: forms, CRM, email, reporting and AI.
From writing code to running the systems around it.
Before WordPress there was a career in enterprise software and operations: about eight years in .NET and SQL, then leading a production support team of around 20 people, working with clients, SLAs and vendors in US healthcare technology.
That background is why my websites are built properly underneath. I understand how technology is built, how businesses use it, how teams operate it, and now how AI can automate it.
Eight skills, one person.
Web development
WordPress, Elementor, PHP, HTML, CSS, JavaScript, WooCommerce.
Website optimization
Performance, Core Web Vitals, SEO, security, maintenance, audits.
Business automation
Workflow automation, CRM, APIs, forms, notifications, integrations.
AI solutions
AI-assisted development, automation, reporting and assistants.
MarTech
HubSpot, analytics, CRM, lead generation, conversion systems.
Enterprise IT
.NET, SQL, SSRS, application management, production support.
Vendor management
SLA and KPI, vendor performance, escalations, governance, QBRs.
Technology leadership
Team management, project leadership, stakeholders, process improvement.
VERAVendor Evaluation and Review Assistant
An AI tool for improving vendor evaluation and operational processes. It marks the move from traditional IT management into AI-powered enterprise solutions.